New York City’s Broadway Week is back for winter 2026, offering an exceptional opportunity for theater lovers to enjoy 2-for-1 tickets to an array of 26 Broadway shows. Running from January 20 to February 12, this annual event is part of the city’s wider Winter Outing initiative, which also includes Restaurant Week and Must-See Week. With a mix of longstanding hits like Hamilton, The Lion King, and Wicked, along with exciting new productions, Broadway Week offers the perfect way to explore NYC’s vibrant theater scene while saving big. This program, brought to you by New York City Tourism + Conventions and in collaboration with the Broadway League, ensures that locals and tourists alike can access Broadway’s magic at an unbeatable price, especially during the winter months when the city’s energy is at its finest.
An Unmissable Winter Event for Broadway Lovers
The NYC Broadway Week 2026 promotion is an annual tradition that brings theater fans the opportunity to access Broadway’s top-tier productions at a fraction of the regular ticket price. The event is a prime example of how New York City is innovating to boost tourism and local businesses during the winter season, a typically slower period for visitors. Broadway shows are a massive draw for NYC tourists year-round, and this promotion takes full advantage of the city’s cultural offerings to encourage more travelers to visit during these colder months.
For anyone planning a visit to New York City during the first months of the year, Broadway Week is the ultimate chance to experience some of the best live theater in the world at affordable prices. The two-for-one ticket deal is exclusive to Broadway Week, available only through the official NYC tourism website.
A Star-Studded Lineup: Broadway Week Shows You Can’t Miss
The lineup for Broadway Week 2026 includes 26 exciting shows, offering something for every theatergoer. Whether you’re a fan of timeless classics, musical masterpieces, or contemporary hits, there’s a show for everyone. Some of the highlights for this season include:
- Hamilton: Lin-Manuel Miranda’s groundbreaking musical about America’s founding fathers.
- The Lion King: The visually stunning musical adaptation of the beloved Disney film.
- Wicked: The story of the witches of Oz, a Broadway staple for over a decade.
- MJ the Musical: A tribute to the King of Pop, featuring his iconic music and dance moves.
- Hadestown: The Tony Award-winning musical that intertwines Greek mythology with modern jazz.
- Chicago: The glitzy and seductive tale of corruption, crime, and jazz in 1920s Chicago.
The show roster also includes new hits like Stranger Things: The First Shadow, Operation Mincemeat, and & Juliet, providing a fresh mix of theater genres. Other fan favorites include The Book of Mormon, Aladdin, Moulin Rouge, and SIX, making Broadway Week 2026 a can’t-miss event for visitors from the United States and beyond.
Tips for Touring NYC During Broadway Week
New York City is a bustling metropolis, and catching a Broadway show is just one of the many experiences that can be enjoyed during a winter visit. Here are a few travel tips to make the most of your Broadway Week experience:
- Plan Ahead: Tickets go on sale on January 7 at 10 a.m., so be sure to book early to secure your spot for your preferred show. You can browse available shows through the official NYC tourism website and filter by genre, accessibility, or even Tony Award winners.
- Explore More than Broadway: While you’re in New York City, don’t miss out on other Winter Outing events like Restaurant Week and Must-See Week, which offer discounted dining and entry to the city’s best cultural attractions.
- Embrace the Winter Vibes: NYC in the winter is charming, with its holiday lights, ice-skating rinks, and iconic landmarks like Central Park, Times Square, and the Empire State Building. Take time to explore the city’s outdoor offerings, even if it’s chilly.
- Theater Etiquette: Broadway theaters have strict policies about punctuality and audience behavior. Arrive early to get settled, and make sure your phone is off to avoid disturbing the performance.
Beyond Broadway: NYC’s Winter Outing Festival
The return of Broadway Week is part of the larger NYC Winter Outing, an initiative designed to draw visitors to the city during its slower months. This program includes Restaurant Week, where foodies can sample multi-course meals at some of NYC’s top eateries for a fixed price, and Must-See Week, which offers discounted entry to some of the city’s most popular museums, cultural institutions, and attractions.
In a way, Broadway Week serves as the anchor for a month of NYC culture and entertainment, providing both tourists and locals an affordable way to enjoy world-class arts and cuisine in the heart of one of the world’s greatest cities.
Making the Most of Your Visit to NYC in Winter
If you’re planning a trip to New York City during the winter months, there’s no better time than during Broadway Week 2026. Whether you’re catching a Broadway show, enjoying a delicious dinner during Restaurant Week, or exploring the city’s most iconic landmarks, the winter months offer a unique chance to experience New York’s vibrant energy without the crowds that summer typically brings. Make sure to book your Broadway Week tickets early, and explore all the cultural and culinary gems the city has to offer during this exciting seasonal event.
Ready to Experience the Magic of NYC Broadway Week?
Don’t miss out on the incredible deals during Broadway Week 2026, running from January 20 to February 12. Visit nyctourism.com for all the details, and get ready to experience the magic of Broadway in New York City like never before!
The post New York City Broadway Week Kicks Off with Iconic Musicals, New Hits, and 2-for-1 Ticket Deals Across Times Square and Beyond – Here’s What to Know for Tourists in 2026 appeared first on Travel And Tour World.
