Plateau International, a leading sales representation company specializing in luxury travel, has appointed Paul Rec as its new Sales Director for the US and Canadian markets. This strategic hire marks another significant milestone in Plateau’s ongoing expansion into the North American market. With over 25 years of experience in promoting high-end travel products and services, Paul Rec brings valuable expertise to Plateau, making him the ideal choice to lead the company’s growth in these crucial regions.
Already well-established in Europe, Australia, and New Zealand, Plateau International has identified a growing demand among luxury travel clients in North America for quality representation. As a key part of Plateau’s strategy, Rec’s appointment is designed to better serve the luxury travel agents community, including key members of the Virtuoso network. His focus will be on fostering deeper connections with agents, offering product information, training, and ongoing support to elevate Plateau’s presence in the competitive North American luxury travel space.
Paul Rec’s Extensive Experience: A Perfect Fit for Plateau International
With a career spanning over 25 years in the luxury travel industry, Paul Rec brings a wealth of knowledge and industry relationships that will be invaluable to Plateau International’s growth in the US and Canadian markets. Rec has long been recognized as a leader in the travel industry, having served as an award-winning presenter and featured speaker at major luxury travel events across North America. His vast experience in promoting exclusive travel products to some of the world’s most discerning travelers makes him uniquely suited to lead Plateau’s expansion efforts.
Rec’s expertise will be pivotal in connecting luxury travel brands with top-tier travel agencies and operators, focusing on both face-to-face and virtual training sessions. His work will aim to build strong relationships with travel professionals and ensure that Plateau’s represented brands are showcased effectively to the broader luxury travel community. Plateau International sees this appointment as a key component of its strategy to better serve the growing demand for high-end travel options in North America.
Expanding Plateau’s Reach: Serving the Luxury Travel Community
As the new Sales Director for North America, Rec will be responsible for expanding Plateau International’s footprint in the luxury travel market across the US and Canada. The luxury travel sector has been increasingly sought after by affluent travelers, and as demand rises, so does the need for effective representation of exclusive travel products and services. By tapping into the Virtuoso network, the world’s leading luxury travel agency consortium, Plateau is ensuring its brands receive the exposure and attention they need from high-end travel professionals.
Rec’s appointment also aligns with Plateau International’s overarching strategy to build stronger, more effective partnerships with travel agencies and tour operators, making the company’s portfolio of represented brands more accessible to those who specialize in catering to affluent clients. By providing personalized service and targeted training for agents, Plateau is committed to offering a bespoke service to its partners that speaks to the unique needs of the luxury travel market.
Luxury Travel Trends in North America: The Growing Demand for Exclusive Experiences
In recent years, the luxury travel market in North America has seen exponential growth, with more affluent travelers seeking personalized, unique, and high-end experiences. This trend is particularly evident in the US and Canada, where travelers are increasingly looking for immersive cultural experiences, exclusive resorts, and unique destinations that offer a mix of relaxation and adventure.
The expansion of Plateau International into North America comes at a time when luxury travelers are demanding even more specialized offerings—such as private jet services, exclusive yacht charters, and tailored cultural tours. The rise of eco-conscious luxury travel, along with a growing desire for wellness retreats and sustainable travel options, is further fueling demand for more exclusive travel products. Plateau is positioned to cater to this growing demand by representing some of the finest travel brands worldwide.
Building Stronger Connections with Luxury Travel Agents
One of Rec’s primary goals in his new role will be to connect travelers with luxury travel agents, especially those within the Virtuoso network. Virtuoso’s travel consultants are some of the most well-regarded professionals in the industry, offering expert advice and tailored travel experiences for high-net-worth individuals. Rec will work closely with these agents, ensuring that they are equipped with the latest product knowledge, training, and tools to promote Plateau International’s represented brands effectively.
By offering exclusive perks, personalized itineraries, and high-touch service, Rec’s efforts will help to drive sales growth while ensuring that Plateau’s luxury brands are presented to the right audience. This strategy is designed to create long-lasting partnerships with top-tier travel professionals, providing travelers with the best experiences and high-quality service.
Plateau International’s Vision for the Future
With Paul Rec at the helm of its North American sales division, Plateau International is poised for continued success in 2026 and beyond. As the luxury travel market continues to evolve, Plateau is committed to staying ahead of industry trends and offering innovative solutions for both travel agents and travelers alike. Rec’s experience, coupled with Plateau’s reputation as a leader in sales representation, positions the company for further growth in the North American market.
For Plateau International, the appointment of Paul Rec represents an exciting new chapter in its expansion efforts. By focusing on luxury travel agents, offering personalized services, and maintaining strong relationships within the Virtuoso community, the company is well-positioned to continue growing its presence and offering exclusive travel experiences to its clients.
Looking Ahead: A Bright Future for Plateau and Luxury Travel
As Plateau International strengthens its footprint in North America, the company is set to become a key player in the growing luxury travel sector. With Paul Rec leading the charge, Plateau is committed to ensuring that travelers experience the best the world has to offer—whether it’s a private island getaway, sustainable travel, or a luxury cultural tour. The future looks bright for both Plateau and its partners as they continue to redefine what luxury travel can be in the 21st century.
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