In 2025, Nevada joined Florida, New York, California, Texas, and other key states in welcoming more than 65% of international visitors to the U.S. With iconic attractions like Las Vegas and natural wonders such as Lake Tahoe, Nevada’s tourism continues to captivate travelers. However, as 2026 approaches, these states will face increasing competition and changing travel patterns. Can they maintain their charm and dominance in the global tourism market, or will new trends and challenges reshape their appeal? Let’s explore the factors that will determine whether these states can hold onto their leading positions in 2026.
Nevada: The Entertainment Capital of the World
Nevada, with 880,000 international visitors in the first quarter of 2025, is home to one of the most famous tourist destinations in the world—Las Vegas. Known for its extravagant casinos, entertainment shows, fine dining, and world-class shopping, Nevada’s tourism thrives on providing a dazzling experience for international visitors. Las Vegas, often referred to as the “Entertainment Capital of the World,” continues to draw millions from around the globe who seek a memorable vacation filled with excitement, luxury, and entertainment.
Beyond Las Vegas, Nevada offers natural beauty, with the stunning landscapes of Lake Tahoe and Red Rock Canyon. Visitors who seek adventure can enjoy outdoor activities like hiking, skiing, and snowboarding, all just a short drive from the neon-lit streets of Las Vegas. The state’s unique combination of city glamour and outdoor recreation makes Nevada an attractive destination for international travelers. Thanks to its excellent international connections and proximity to California, it remains a prime stop for tourists visiting the U.S.
Destination Guide to Nevada:
- Las Vegas: Indulge in world-class entertainment, casinos, and vibrant nightlife.
- Lake Tahoe: Ski in winter, hike, and enjoy outdoor activities year-round.
- Red Rock Canyon: Discover stunning desert landscapes just outside Las Vegas.
Florida: The Sunshine State as a Top US Destination for International Visitors
Florida has long been a magnet for international visitors, with a staggering 3.2 million international travelers flocking to the state in the first quarter of 2025, according to the National Travel and Tourism Office (NTTO). The state’s combination of beautiful beaches, world-renowned theme parks, and vibrant cities makes it a favorite for tourists from across the globe. International visitors are drawn to destinations like Miami for its vibrant cultural scene and pristine beaches, while families flock to Orlando to experience the magic of Disney World and Universal Studios. Florida’s accessibility, diverse attractions, and year-round pleasant weather only enhance its appeal.
With its variety of attractions catering to all types of travelers—from adventure-seekers to cultural enthusiasts—Florida continues to be one of the most visited states in the U.S. The state also offers a seamless international travel experience, with major international airports like Miami International and Orlando International facilitating easy access for visitors. The state’s tropical appeal, combined with world-class hospitality, ensures Florida remains a prime destination for global travelers.
Destination Guide to Florida:
- Miami: Enjoy the vibrant nightlife, art deco architecture, and sandy beaches.
- Orlando: The ultimate family destination, home to Disney World, Universal Studios, and more.
- Tampa Bay: Explore the pristine beaches and top-rated golf courses.
- Everglades National Park: Discover Florida’s natural beauty with eco-tours and wildlife spotting.
New York: The Empire State—Where Culture Meets Global Tourism
New York is the epitome of international tourism in the U.S., with a remarkable 2.1 million international visitors coming to the state in the first quarter of 2025. Known for its iconic landmarks, world-class museums, and unparalleled shopping, New York City stands as the focal point of the state’s tourism. The Statue of Liberty, Times Square, Central Park, and Broadway are just a few of the top attractions drawing millions each year. Whether it’s the hustle and bustle of Manhattan, the charm of Brooklyn, or the historic beauty of upstate New York, the state offers something for every kind of traveler.
New York’s diverse offerings go beyond city life. The upstate region, known for its beautiful lakes, hiking trails, and the Adirondack Mountains, provides nature lovers with plenty of outdoor adventure. Moreover, the state’s transportation infrastructure, including airports like JFK and LaGuardia, ensure easy access for international visitors. With its wide array of cultural experiences, shopping, dining, and natural beauty, New York remains a top destination for travelers worldwide.
Destination Guide to New York:
- New York City: Explore iconic sites like the Statue of Liberty, Central Park, and Broadway.
- Upstate New York: Enjoy the Adirondacks, Finger Lakes, and historic sites like Niagara Falls.
- The Hamptons: Relax in the luxurious beachside towns, just a short trip from the city.
California: The Golden State Beckons International Visitors
California’s allure continues to captivate international visitors, with 1.9 million people arriving in the state during the first quarter of 2025, according to the National Travel and Tourism Office (NTTO). The Golden State’s diversity in attractions, from the entertainment capital of Los Angeles to the natural wonders of Yosemite and the stunning Pacific coastline, makes it one of the top travel destinations in the world. California is a prime spot for those seeking an eclectic mix of culture, nature, and glamour. Los Angeles remains a hotbed for tourists wanting to experience the magic of Hollywood, while San Francisco lures travelers with its iconic Golden Gate Bridge and scenic beauty.
California’s theme parks, including Disneyland and Universal Studios Hollywood, continue to attract international families, while Napa Valley offers world-class wine-tasting experiences for those looking for more refined leisure. With major airports like LAX and San Francisco International, California remains highly accessible for global travelers. Whether it’s relaxing on the beach, hiking in the mountains, or immersing in world-class entertainment, California stands as a dynamic and diverse destination for international visitors.
Destination Guide to California:
- Los Angeles: A must-see for Hollywood lovers, shopping enthusiasts, and theme park fans.
- San Francisco: Visit the iconic Golden Gate Bridge, Alcatraz, and enjoy the city’s vibrant food scene.
- Yosemite National Park: Explore breathtaking landscapes, from waterfalls to giant sequoias.
- Napa Valley: Savor world-class wines in California’s renowned vineyard region.
Texas: A Blend of Culture, History, and Adventure
Texas, with 733,000 international visitors in the first quarter of 2025, is a state that offers an incredible mix of cultural experiences, historic landmarks, and natural beauty. Visitors flock to Texas for its rich history, especially in cities like San Antonio, with the famous Alamo, and Houston, known for its diverse cultural scene and world-class museums. Texas is also a haven for outdoor enthusiasts, with stunning national parks like Big Bend and Guadalupe Mountains, perfect for hiking and stargazing.
In addition to its history and natural beauty, Texas’ major cities like Dallas and Austin are thriving cultural hubs that attract visitors interested in music, food, and vibrant arts scenes. Texas’ deep connection to both Mexican and American cultures gives it a unique charm that draws people from all over the world. With major airports in Dallas, Houston, and Austin, the state is easily accessible to international tourists, making it a top contender for cross-border tourism to the U.S.
Destination Guide to Texas:
- Austin: Experience the live music scene, festivals, and delicious barbecue.
- San Antonio: Explore historic landmarks like the Alamo and the River Walk.
- Dallas: Discover a city full of museums, shopping, and vibrant culture.
- Big Bend National Park: Enjoy breathtaking views and outdoor adventures in the Texas desert.
Dominating the US Tourism Landscape: 85% of International Air Visitors Come from Five Key States
In the first quarter of 2025, Florida, New York, California, Nevada, and Texas accounted for a remarkable 85% of total international-air visitation to the United States. This concentration highlights the dominance of these states in shaping the U.S. tourism sector, as they remain key entry points for international travelers. Each of these states offers unique attractions that draw millions of visitors from around the globe, from Florida’s sunny beaches and world-renowned theme parks to California’s diverse natural beauty and cultural landmarks. New York, with its global appeal as a hub for business, culture, and entertainment, continues to attract tourists, while Nevada thrives on its entertainment-driven tourism, led by the world-famous Las Vegas. Texas, with its combination of rich history, vibrant cities, and vast landscapes, has become a rising star in international tourism. These five states’ contribution underscores the importance of their infrastructure, tourism campaigns, and accessibility in driving the U.S. tourism economy. Their strategic locations, bustling airports, and world-class attractions solidify their positions as the gateways to the United States, making them pivotal players in the country’s ongoing tourism success.
Innovative Strategies from Florida, New York, California, Nevada, and Texas
As we move toward 2026, states like Florida, New York, California, Nevada, and Texas are unveiling innovative strategies to further boost international tourism across the U.S. These states are embracing new technologies, enhanced infrastructure, and creative partnerships to cater to evolving travel trends and global audiences.
Florida is expanding its digital presence, focusing on virtual tours and interactive experiences to engage international travelers before they even step foot in the state. Miami and Orlando are investing in smart tourism initiatives, such as AI-driven recommendations, to provide a personalized travel experience. Additionally, the state is enhancing its airport facilities to streamline international arrivals, making Florida a more accessible destination for global visitors.
New York is enhancing its cultural appeal with sustainability initiatives and green tourism programs aimed at eco-conscious travelers. The state is launching new marketing campaigns to showcase upstate destinations, such as the Finger Lakes and the Adirondacks, to diversify tourism beyond New York City. Technology is also playing a key role with smart city initiatives aimed at improving visitor engagement and accessibility.
California continues to embrace its status as a trendsetter by launching eco-tourism initiatives that highlight its national parks and the coast. New collaborations between the state’s tech sector and tourism boards aim to offer immersive virtual reality experiences for international visitors.
Nevada’s bold move for 2026 includes a focus on creating eco-friendly resorts and integrating virtual reality into its entertainment offerings, while Texas is launching a statewide campaign to promote its historical and cultural landmarks in a bid to attract both leisure and educational travelers.
In 2025, Nevada joined Florida, New York, California, Texas, and others in welcoming over 65% of international visitors to the U.S. As 2026 approaches, these states will need to adapt to new trends to maintain their tourism charm.
Conclusion
Nevada’s inclusion alongside Florida, New York, California, Texas, and other states in welcoming over 65% of international visitors to the U.S. highlights their continued dominance in the tourism sector. However, as we look ahead to 2026, these states must evolve to maintain their charm. New travel trends, changing global dynamics, and the rising competition from other destinations could impact their tourism appeal. Adaptation through innovative strategies, enhanced infrastructure, and targeting emerging markets will be crucial for these states to continue attracting international visitors and remain at the forefront of U.S. tourism.
The post Nevada Joins Florida, New York, California, Texas, and Others in Welcoming More Than 65% of International Visitors Across the US Last Year, Can These States Hold Their Charm in 2026: Find Out Here appeared first on Travel And Tour World.
