Indonesia’s 2026 tourism ambitions are taking shape as Australia joins Singapore, Malaysia, Timor-Leste, China and other key markets at the centre of a strategy built on quality over volume. Moving beyond mass arrivals, the country is prioritising experience-driven travel, premium visitors and sustainable growth, positioning its diverse destinations for long-term global appeal while strengthening its standing in the international tourism landscape.
A Look Back at 2025: Indonesia’s Growing Tourism Sector
Indonesia has already achieved remarkable success in 2025, exceeding its foreign tourist arrival targets. By November 2025, 13.98 million foreign visitors had already arrived, reflecting a 10.44% increase over the same period in 2024. Total arrivals for the year are expected to reach 15.3 million, which far exceeds the original 15 million target set by the government. This surge can be attributed to targeted marketing campaigns that successfully attracted tourists from key markets, including Malaysia (the largest contributor at 17%), Australia, Singapore, China, Timor-Leste, and India.
The continued growth of international arrivals is a promising indicator of Indonesia’s strengthening position in the global tourism market. But this is just the beginning—Indonesia’s Tourism Ministry is looking to expand on this momentum and set its sights on a bold target of 16 to 17 million foreign visitors in 2026.
The Shift Toward Experience-Based Tourism
As part of its long-term tourism strategy, Indonesia is embracing a shift from traditional mass tourism to more experience-based tourism. This shift reflects a global trend where travelers are increasingly seeking authentic, immersive experiences that allow them to connect with local cultures and environments in deeper ways. Rather than just visiting landmarks, tourists are now looking for unique experiences that leave a lasting impact on them. To meet this demand, Indonesia is enhancing its offerings in the following areas:
- Wellness Tourism: From wellness retreats in Bali to tranquil yoga and spa experiences in Ubud, Indonesia is positioning itself as a top destination for travelers seeking relaxation, mindfulness, and holistic rejuvenation.
- Marine Tourism: Indonesia, with its incredible marine biodiversity, is expanding its offerings in diving and snorkeling. Famous dive spots like Raja Ampat and Komodo National Park are at the forefront of this growth, offering unparalleled underwater experiences for nature enthusiasts.
- Cultural and Heritage Tourism: With its deep cultural roots, Indonesia offers countless opportunities for travelers to engage with its diverse traditions. From attending local festivals to experiencing traditional arts and crafts, Indonesia is emphasizing the richness of its cultural heritage.
By offering these authentic, experience-rich opportunities, Indonesia is positioning itself as an ideal destination for premium travelers—those who seek more than just a holiday but rather an experience that connects them to the essence of the places they visit.
Tourism’s Economic Contribution: A Key Revenue Generator
Tourism has become a crucial driver of Indonesia’s economic growth. In 2025, the country’s tourism revenue reached an impressive US$13.82 billion, representing a 9.42% increase from 2024. The average spending per visitor was US$1,259, surpassing the target of US$1,220. These statistics not only demonstrate tourism’s significant contribution to Indonesia’s economy but also reflect the growing number of high-value travelers choosing Indonesia as their destination.
Additionally, foreign arrivals have outpaced outbound departures, creating a surplus of 5.64 million trips. This is a clear indication that Indonesia is becoming a more attractive destination for international tourists, and the economic impact is tangible across the country’s tourism sector.
Beyond foreign tourists, domestic tourism is also playing an important role in this success. Indonesians made a record 1.09 billion domestic trips in 2025, marking an 18.95% increase year-on-year. This strong growth in domestic tourism is helping to further develop local economies and support regional tourism initiatives, ensuring that the benefits of tourism are distributed nationwide.
Expanding Super-Priority Destinations Beyond Bali
A core aspect of Indonesia’s tourism expansion strategy is decentralization. The country has made significant strides in shifting focus away from over-touristed areas like Bali to less-explored regions. Indonesia’s initial five super-priority destinations have now expanded to ten. These destinations have been selected based on their untapped potential, natural beauty, and ability to provide high-quality tourism experiences. These ten destinations are:
- Lake Toba (North Sumatra) – The world’s largest volcanic lake, offering eco-tourism and cultural exploration opportunities.
- Borobudur (Central Java) – The largest Buddhist temple in the world and a UNESCO World Heritage site.
- Mandalika (Central Lombok) – Known for its beautiful beaches and world-class street circuit for motorsport events.
- Labuan Bajo (East Nusa Tenggara) – The gateway to Komodo National Park and home to the iconic Komodo dragons.
- Likupang (North Sulawesi) – A tropical destination known for its marine biodiversity and pristine beaches.
The additional five super-priority destinations added to the list include:
- Tanjung Kelayang
- Tanjung Lesung
- Wakatobi
- Morotai
- Raja Ampat
These destinations, often less known to international tourists, are being developed to attract travelers seeking unique adventures, untouched natural beauty, and cultural authenticity. With these additions, Indonesia is diversifying its tourism offerings and ensuring that visitors can experience a wider range of landscapes and attractions, reducing the pressure on Bali and other traditional tourism hubs.
Promoting Sustainability Through Regenerative Tourism
Sustainability remains at the heart of Indonesia’s tourism policies. To ensure that tourism growth does not come at the expense of the environment, the government is focusing on regenerative tourism. This concept involves revitalizing popular destinations like Bali, Jakarta, and the Riau Islands (Batam and Bintan), while implementing green practices, sustainable infrastructure, and environmental conservation initiatives.
The aim is to maintain the attractiveness of these iconic destinations while minimizing the impact of tourism on the environment. With responsible tourism practices in place, Indonesia hopes to preserve its natural beauty for future generations of travelers.
Nusantara: Indonesia’s New Capital and a Tourism Hub
Indonesia’s bold move to create a new capital, Nusantara, in East Kalimantan is part of the country’s long-term vision for sustainable development and tourism. Nusantara will not only serve as the political heart of the nation but also a major tourism hub that blends eco-friendly urban development with modern amenities. The city is designed to be a model of sustainability, with green spaces, renewable energy, and innovative infrastructure.
As Nusantara evolves, it will attract high-end tourists, entrepreneurs, and innovators who are looking for a dynamic, sustainable destination. This new capital is expected to boost Indonesia’s tourism industry by offering a unique combination of urban development and eco-tourism opportunities, making it a hub for international travelers seeking cutting-edge experiences.
Setting the Stage for 2026: Indonesia’s Tourism Ambitions
Looking ahead to 2026, Indonesia’s tourism sector is poised for significant growth. The target of 16 to 17 million foreign arrivals is not just about reaching a number but is a reflection of the country’s comprehensive tourism strategy. By focusing on experience-based tourism, expanding its super-priority destinations, and promoting sustainable practices, Indonesia is positioning itself as a top global destination.
The country’s growth trajectory, from premium travelers to diverse regional destinations, demonstrates its capacity to offer a rich, varied travel experience that can appeal to all types of tourists. With increased investment in infrastructure, responsible tourism practices, and new high-value markets, Indonesia is on track to not only meet but exceed its tourism goals for 2026.
As global tourism rebounds, Indonesia is ready to welcome the world with open arms, offering travelers not just a destination but a chance to experience something truly transformative.
The post Australia Joins Singapore, Malaysia, Timor-Leste, China and More as Indonesia’s Bold 2026 Tourism Targets Focused on Quality, Experience and Sustainable Growth: Everything You Need to Know appeared first on Travel And Tour World.
