His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, visited Shanghai, China. The purpose of this trip was to understand new developments in media, film, and sports technology, and to assist in further cooperative efforts between Sharjah and Shanghai. Sheikh Sultan visited the Shanghai Film Studios and Film Park, an 800,000-square-meter film studio and film park, and the Shanghai Football Club Stadium.
The United Arab Emirates (UAE) and China, particularly in media and sports, have strengthened their diplomatic relations. Furthermore, Sheikh Sultan’s discussions with prominent organizations in Shanghai signify the increasing collaborative efforts between Sharjah and other leading metropolitan areas around the globe.
Shanghai Studios: Where Innovation Meets Artistry
One of Sheikh Sultan’s first visits was to Shanghai’s prestigious Film Studios, which occupy a space of 800,000 square meters, leading Sheikh Sultan to an overview of Shanghai Studios’ capabilities, such as 4 studios iwith sizes ranging from 800 to 3000 square meters, professional, as well as costume and prop, extensive warehouses and a great versatility of support facilities for all effectional productions.
The Shanghai Film Studios are at the center of the great cinematographic and studio excellence development in Shanghai, one of the studios Sheikh Sultan visited that employs the latest technology in filmmaking, such as the use of advanced Artificial Intelligence (AI) technology in the spheres of sound recording, image control, and editing, to help filmmakers improve visual effects and streamline the editing process. The studio utilizes a great commitment to innovative technology in AI to enhance the studio’s production capabilities.
Immersive Technologies for Sound and Image
During the trip, Sheikh Sultan was shown the Sound Effects Hall and some of the technologies that changed the art of sound in cinema. He was also introduced to the latest developments in so-called “Green Chroma” and underwater filming technologies that changed the art of modern filming.
Thanks to the immersive nature of the technologies, Sheikh Sultan was able to experience the technologies that provide realistic sound and special effects. It was evident that Shanghai Film Studios merges creativity and technology to provide cinematic storytelling.
From Shanghai Film Studios to Reality and Virtuality at the Same Time
After the film studios, Sheikh Sultan also had the opportunity to visit the Shanghai Film Park. The film park is a versatile, multifunctional facility that meets diverse filming needs. It includes fully equipped filming sites that replicate a range of historical and modern urban settings.
An example of an attraction for the park is the filming site of Babeling Well Road. The filming site is able to host period dramas or films that span a wide breadth of history. Sheikh Sultan also got the opportunity to view the reconstructed bridge along Zhejiang Road. The bridge is a reconstruction designed to look like a bridge from a specific time period. It is an example of the type of constructed environments that let filmmakers accurately capture the essence of their written works.
A major attraction of the Film Park is its classic car exhibition. This exhibition provides the Film Park with a collection of classic cars that can be used by film and television productions for period dramas. Sheikh Sultan also got the chance to take a ride in a train that is a replica of a train from the 1930s. This train ride provided a 1930s Shanghai experience to the passengers and added a nice touch to the overall experience.
Sheikh Sultan at the Shanghai Football Club Stadium
The next day, Sheikh Sultan got the chance to visit the Shanghai Football Club Stadium, an 80,000-seater that is a marvel of modern engineering. In addition to being a venue for football matches, the stadium is also a centre for pioneering activities in sport. Sheikh Sultan was able to visit different areas of the stadium and see its state-of-the-art media facilities that were designed to cater to the needs of journalists covering the club’s matches.
Sheikh Sultan was given a tour of the Shanghai Football Club Museum by Wang Shuwei, who is the General Manager of the Stadium Operations Centre. The museum displays the club’s history, achievements, and championships. Sultan was shown the stadium’s advanced digital archiving and event recording systems. He was also able to view club highlights on the interactive touchscreen systems, which illustrate the club’s most important and impressive wins.
Artificial Intelligence and Digital Technology in Sports
Interestingly, Sultan was particularly fascinated by AI technology within the stadium. The club has an AI facial recognition system to streamline and secure the flow of fans on and off the premises. Huawei’s digital displays and state-of-the-art data management systems are employed by the stadium to enhance the experience of the spectators by providing real-time data and updates, with the ability to also control interactive features.
In addition to these features, the stadium’s smart app enables fans to communicate with the team, access real-time social media streams, and participate in interactive games during the event. All of these features are designed to enhance the personal experience of attendees.
Developing International Collaboration in Media, Sports, and Film
During the visit, Sheikh Sultan and the Chinese officials exchanged gifts and commemorative shields, concluding the visit successfully. The visit emphasized the need for further collaboration between Sharjah and Shanghai in the fields of media, sports, and filmmaking. Both sides were interested in further collaborations and knowledge exchanges to advance their industries.
Sheikh Sultan especially mentioned the need for further collaboration in the areas of content creation, managerial innovations, and technical innovations. He emphasized the importance of such collaborations for the prosperity of the media in both regions, and for the greater good to advance tech and cultural understanding.
Conclusion: A Step Towards a Better Future
The visit of Sheikh Sultan bin Ahmed to the Shanghai Film Studios, Film Park, and Football Club Stadium marked the beginning of strengthening the relations between Sharjah and Shanghai. Sheikh Sultan was able to access the cutting-edge technologies in media and sports, and gained valuable knowledge that would greatly contribute to the development of media in Sharjah.
While Sheikh Sultan worked with the first-class institutes, it became evident that the integration of the latest technologies in the creation of content and the management of sports is encouraged in media development. Meanwhile, the sharing of knowledge in Sharjah and Shanghai enhances cooperation and ingenuity in the fields of media, film, and sports technologies.
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