Crystal Cruises calls all travel professionals in the U.S. and Canada to partake in the new contest, Book & Sail. Winners will receive a free ticket to the inaugural voyage of the Crystal Grace, the newest cruise ship of Crystal Cruises, to be launched in 2028. Winners will be determined byBook & Sail, which will be promoted by travel counselors after securing bookings to be a part of the contest. The winner will have the rare opportunity to become one of the first passengers to cruise on the ship.
The contest is available only to travel advisors who have registered with Crystal’s Trade Engagement Program. This is part of a strategy to build lasting relationships with travel professionals. Advisors are provided a series of resources, tools, and rewards to assist in the active promotion of the cruise line.
Discovering the Future of Ultra-Luxury Cruising
Matias Lira, Senior Vice President of Trade Sales for the Americas at Crystal Cruises, has recognized the success of travel advisors in building the company. He stated the “Book & Sail” contest is a way to appreciate the loyalty and dedication of these people. The contest has travel advisors booked, secured fingers, and incentivized for the chance to be among the first to cruise aboard Crystal Grace, showcasing the future of ultra-luxury cruise ships.
Crystal Grace, the first ship to be built by Crystal Cruises in 25 years, will debut in 2028. Crystal Grace will elevate the cruise experience and to set a new benchmark for ultra-luxury cruise ships. The transition of Crystal Cruises to new owners, Abercrombie & Kent Travel Group, will also coincide with the debut of Crystal Grace, which is the first of the new builds. The new ship will also boast a selection of signature suites, as well as an owner’s suite that is designed to offer the highest level of luxury at sea.
How the “Book & Sail” Contest Works
This contest is simple to understand. Travel advisors participating in the Trade Engagement Program for Crystal will receive points for each qualifying booking made. These points are awarded based on travel dates of the made bookings and the travels. For bookings made for the 2027-228 cruising season, advisors receive 1 point. 2 points are awarded for each booking made for 2026. Lastly, 3 points are awarded for each 2026 Alaska, Mediterranean, or Caribbean booking made.
Points will continue to accumulate for travel advisors who make bookings for those future voyages. The travel advisor with the maximum number of points will win the grand prize, which is a place on the first cruise of Crystal Grace. The contest lasts from 17 February 2026 to 31 March 2026 and is a great chance for travel advisors to increase their income while winning an iconic event in cruise history.
Crystal Grace: The Ship of Tomorrow for Ultra-Luxury Cruises
The introduction of Crystal Grace will revolutionize ultra-luxury steaming. After more than twenty years, Crystal Cruises has commissioned its first ocean newbuild. This vessel promises pioneering design and a plethora of new firsts in luxury steaming. Crystal Cruises has always stood high for its quality service and ultra-luxury offerings, and with Crystal Grace, the company aims also to further their reputation by introducing service and cabin innovations.
The unveiling of the Crystal Grace owner’s suite will be the first of its kind, boasting the highest level of sophistication and luxury customized to the discerning and most fastidious of travelers, and will be a masterpiece of engineering. In the most recent owner’s suite, high-end as well as the most elite of materials and resources will be utilized for the first time in cabin and suite design, and along with the most up-to-date technologies of the time, there.
Along with the suites, the ship will include additional new premium dining, entertainment, and custom excursion options, which will take the cruise experience to the next level. Crystal Grace will blend modern luxuries with the timeless beauty of classical ocean liners.
Travel Advisors Will Make Crystal Cruises Successful
From the very beginning, Crystal Cruises has acknowledged the importance of travel advisors and has recognized the significant impact these individuals have in connecting potential passengers with the company’s cruises. To honor travel agents, Crystal Cruises is hosting the ‘Book & Sail’ contest.
Travel advisors will be the first to cross the ocean on Crystal Grace, and this is how Crystal Cruises demonstrates it values travel advisors. This is yet another way of showing how much Crystal Cruises values travel advisors and preparing travel advisors for the task of selling cruises to dream destinations.
A Growing Relationship Between Crystal Cruise Lines and Travel Partners
Crystal_Grace is poised to become one of the most luxurious cruise ships in the world. Travel advisors will have the opportunity to book the actual launch of the ship, slated for early 2028. Participants of the Book & Sail Contest will be among the first to board and set sail on Crystal Grace.
Excitement is building as the ship’s inaugural cruise gets closer. Travel agents are rewarded for their role in building anticipation amongst customers by the cruise line. As the company moves to new ownership, travel agents will be even more integral in driving the success of the company.
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