Australia’s tourism scene is about to receive a major upgrade as LXR Hotels & Resorts announces its first property in the country: The Imperial Hotel Gold Coast. Set to open in early 2027, this iconic hotel will debut the luxury brand in South-East Queensland, following a renovation of the Palazzo Versace property, which is currently operating as The Imperial Hotel. The reimagined space will offer a blend of grand neoclassical architecture and Italian-inspired interiors, providing guests with a one-of-a-kind experience in one of Australia’s most sought-after leisure destinations.
The Imperial Hotel Gold Coast, part of LXR Hotels & Resorts, will feature 200 rooms and offer direct access to the Gold Coast Broadwater, putting guests just steps away from stunning views and a range of local attractions. The Gold Coast, renowned for its beaches, vibrant nightlife, and family-friendly activities, is an ideal location for Hilton’s expansion into the luxury and lifestyle market. The Imperial Hotel Gold Coast will be the perfect base for travelers looking to explore the region’s natural beauty and lively culture.
A New Era for the Gold Coast
LXR Hotels & Resorts has been steadily expanding its presence across the globe, and the Gold Coast marks its first entry into Australia. Known for offering bespoke service and luxury experiences, the brand has become synonymous with high-end travel in top destinations worldwide. From Los Angeles to Paris, and now Australia, LXR properties emphasize authenticity and unique design, while immersing guests in the local culture.
The hotel’s location near the Marina Mirage, a key destination for shopping, dining, and entertainment, ensures that visitors will have easy access to a range of activities that the Gold Coast is known for. Guests can explore Surfers Paradise, take part in thrilling water sports, or simply relax by the water before retreating to the luxury of the Imperial Hotel Gold Coast.
Immersive Cultural Experiences
As part of LXR Hotels & Resorts, The Imperial Hotel Gold Coast will offer guests more than just a place to stay—it will be a gateway to immersive cultural experiences. The brand’s ethos is rooted in connecting visitors with the heritage and essence of each destination, creating a sense of place that enhances the overall travel experience. From local culinary experiences to art installations that reflect the Gold Coast’s vibrant atmosphere, every detail at the hotel will reflect the region’s unique charm.
In addition to its refined accommodations, the hotel will offer a range of luxury amenities, including a world-class spa, gourmet dining options, and beautifully designed spaces that blend contemporary elegance with timeless style. The focus on authentic, locally-inspired experiences makes this hotel a standout destination for travelers looking to immerse themselves in the best of the Gold Coast.
A Luxurious Wedding Destination
The Gold Coast is one of Australia’s premier wedding destinations, attracting couples from around the world who want to say “I do” in a stunning location. The Imperial Hotel Gold Coast will enhance this reputation with its luxurious wedding facilities. The hotel features expansive event spaces, including a grand ballroom and elegant outdoor areas with breathtaking views of the Gold Coast Broadwater.
The property’s stunning design, combined with Hilton’s renowned service, will make it a prime choice for couples seeking a romantic and memorable destination wedding. Whether it’s an intimate gathering or a grand celebration, The Imperial Hotel Gold Coast promises to deliver the perfect setting for one of life’s most important moments.
Seamless Travel Experience with Hilton Honors
The Imperial Hotel Gold Coast will be part of Hilton’s Honors loyalty program, offering members exclusive benefits such as instant discounts, free Wi-Fi, and flexible payment options. Hilton Honors members can book stays using a combination of points and money, making it easier for travelers to experience the luxury of LXR Hotels & Resorts without compromising on value.
With Hilton Honors, guests can enjoy added perks that enhance their stay, including access to the Hilton Honors mobile app for booking convenience and special member-only offers. Whether staying for a short getaway or a longer vacation, the loyalty program provides a seamless experience that makes travel even more rewarding.
Hilton’s Continued Expansion in Australia
The debut of LXR Hotels & Resorts in Australia is part of Hilton’s broader strategy to expand its luxury and lifestyle portfolio across the region. In addition to the LXR brand, Hilton also offers properties under its Curio Collection and Tapestry Collection brands, providing travelers with a wide range of distinctive and locally-inspired accommodations.
The opening of the Imperial Hotel Gold Coast adds to Hilton’s growing presence in the South-East Queensland region, offering visitors another high-end option for their travels. With more properties set to open across Australia in the coming years, Hilton is solidifying its position as a leading provider of luxury hospitality in the country.
Exploring the Gold Coast
The Gold Coast is one of Australia’s most beloved travel destinations, known for its beautiful beaches, vibrant culture, and thriving tourism industry. Whether visiting for the first time or returning to explore more of the region, guests at the Imperial Hotel Gold Coast will be perfectly situated to experience all that this iconic destination has to offer.
From the Gold Coast’s iconic theme parks and national parks to its thriving dining scene and local attractions, there is something for every type of traveler. After a day of adventure, guests can unwind at the hotel’s luxurious spa or enjoy a fine dining experience while soaking in views of the Broadwater.
The introduction of LXR Hotels & Resorts to the Gold Coast is a welcome addition to the area’s already diverse tourism offerings. As the first property of its kind in Australia, the Imperial Hotel Gold Coast will raise the bar for luxury accommodations on the Gold Coast and provide guests with a truly unique and unforgettable stay.
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