The travel advisors from Consortia X have partnered with a casting call for the reality TV show I Do In Destination, which will give one couple the opportunity to film their destination wedding at a luxury Caribbean resort. The wedding will take place at either Paradisus Cancun in Mexico or Paradisus Palma Real in the Dominican Republic, offering the couple a complimentary six-night stay and on-site transportation.
Promoting Romance Travel Through Media
The contest aims to bring attention to romance travel, including destination weddings, honeymoons, and other significant celebrations abroad. Travel agencies within the Consortia X group are not only helping to select the winning couple but are also leveraging the opportunity to engage with future couples interested in planning similar experiences. As these advisors promote the casting call across various platforms, they aim to build new connections with engaged couples and honeymoon planners.
Travel agents are encouraged to help couples apply by submitting a two- to three-minute video sharing their love story and explaining why they are a good fit for the show. The opportunity for agencies goes beyond selecting the couple, as they also have the potential to support guest travel and be part of the filming process, further building relationships with potential clients. This initiative will allow agencies to establish themselves as trusted experts in the romance travel market, which is gaining increasing interest worldwide.
Weddings at Paradisus Resorts: The Ultimate Caribbean Experience
The lucky couple will have their wedding at one of Paradisus Resorts located in the Caribbean, known for their stunning beachfront locations, luxurious amenities, and extensive wedding packages. Both Paradisus Cancun and Paradisus Palma Real are renowned for offering exceptional destination wedding experiences, complete with world-class dining, spa services, and elegant event spaces.
Paradisus Cancun, located on Mexico’s Caribbean coast, offers an all-inclusive wedding package, featuring a beautiful beach location, lush gardens, and stylish venues. Meanwhile, Paradisus Palma Real, situated in Punta Cana, boasts expansive beaches and high-end services, providing a magical atmosphere for couples seeking an unforgettable wedding experience.
A Collaborative Marketing Opportunity for Travel Agencies
This reality show partnership is also an excellent opportunity for travel agencies to tap into the growing market for romance travel. Amy Proost, Chief Sales and Operations Officer at NextTrip, highlighted that Consortia X advisors could use this casting call to spark new conversations around romance travel and expand their client base. By promoting the show via social media, travel advisors can not only assist in selecting the winning couple but can also engage clients who may be considering a destination wedding, honeymoon, or other special celebrations.
Victoria Fricke of VicsVacations is one such travel advisor who has fully embraced the marketing opportunity. She has already taken proactive steps by flying to Paradisus Palma Real to film engaging content and create a dedicated landing page for submissions. Fricke’s approach highlights the importance of using creative marketing techniques to generate future business opportunities, ensuring that her agency is visible and engaging with potential clients at every touchpoint.
Destination Weddings: A Growing Trend in Global Travel
Destination weddings have gained popularity over the years, with Caribbean resorts and Mediterranean locations being among the most sought-after choices. In particular, Paradisus resorts offer an all-inclusive experience that combines luxury and convenience, making them an ideal location for couples seeking a stress-free wedding. The resorts provide a variety of wedding packages tailored to meet the needs of every couple, including those seeking intimate ceremonies or grand affairs with multiple guests.
As demand for destination weddings continues to grow, travel agents are increasingly recognising the value in offering bespoke services that cater to the needs of couples looking to make their big day truly memorable. This partnership with I Do, In Destination is just one example of how travel agencies can effectively integrate media, storytelling, and collaboration into their marketing efforts to grow their business and attract new clients.
A Unified Approach to Romance Travel Marketing
The decision to share this casting call across the entire Consortia X network underscores the importance of community engagement over competition within the travel industry. Mitch Toren, owner of TripGuy.com, emphasised that when travel advisors work together, they can generate far more visibility and impact than working alone. By collaborating in this initiative, agencies can create meaningful promotional support for their partners and increase overall brand recognition within the industry.
This collaborative effort helps travel advisors position themselves as leaders in the romance travel market, offering valuable services to couples at every stage of their journey, from the initial wedding planning stages to honeymoon bookings and beyond. The broader objective is to inspire future bookings for weddings, honeymoons, and other celebratory trips, leveraging the visibility of a reality TV show to draw attention to the benefits of destination weddings.
Leveraging Media for Travel Business Growth
The partnership between Consortia X and the production of I Do, In Destination offers a win-win situation for travel advisors looking to expand their client base while promoting the booming romance travel market. By supporting the destination wedding giveaway and encouraging couples to apply for this once-in-a-lifetime opportunity, advisors not only help create a memorable wedding experience for one couple but also position themselves as trusted experts in the growing sector of romance travel.
In a competitive industry, this marketing initiative develops brand visibility while bringing in new customers through its innovative approach. Travel advisors can enhance their connections with couples who want custom luxury travel experiences through three main methods which include social media promotions and client outreach and on-location content creation.
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