Taiwan has witnessed a remarkable surge in tourism from India, with 46,134 Indian visitors in 2025, marking a significant 21% increase compared to the previous year. This growth comes at a time when Taiwan is intensifying its efforts to attract more Indian travellers. With India becoming one of Taiwan’s most important emerging tourism markets, the Taiwan Tourism Administration (TTA) has unveiled its 2026 strategy, focusing on strengthening trade ties and expanding the island’s reach among Indian tourists.
India has been an integral part of Taiwan’s tourism strategy, with growth rates significantly outpacing those from other global markets. As Taiwan prepares for another successful year, the country’s tourism authorities are stepping up their marketing efforts to ensure long-term growth and sustainability in the Indian market.
Taiwan’s Active Push in India: Mega Roadshow and OTM Participation
As part of its ongoing efforts to boost tourism arrivals, Taiwan is holding key events in India to increase engagement with travel trade partners. The Taiwan Mega Roadshow, held in New Delhi, brought together prominent travel agents, tour operators, and key industry professionals. The event highlighted Taiwan’s offerings and provided opportunities for Indian operators to forge partnerships with Taiwanese counterparts.
The New Delhi Roadshow saw Taiwanese tourism authorities present an array of experiential elements, from engaging DIY activities and live performances by Taiwanese artists to tastings of famous Taiwanese cuisine, such as bubble tea and fried chicken. The roadshow also served as a platform to connect over 125 leading Indian trade buyers, furthering TTA’s commitment to driving awareness of Taiwan as a top travel destination for Indian tourists.
In addition to the roadshow, Taiwan will participate in OTM 2026 in Mumbai, one of India’s largest travel trade exhibitions. Taiwan’s pavilion will feature a variety of offerings, including leisure travel experiences, luxury tourism, and MICE (meetings, incentives, conferences, and exhibitions) opportunities. The goal is to attract Indian travellers seeking both leisure and business travel experiences, further solidifying Taiwan’s appeal in these growing segments.
Strategic Market Positioning: Catering to India’s Growing Middle-Class Tourists
Taiwan’s tourism sector has seen an uptick in Indian visitors, particularly from the middle-class demographic, which is increasingly seeking affordable yet high-quality travel options. Taiwan’s broad appeal lies in its mix of rich cultural experiences, bustling cities, stunning natural landscapes, and mouth-watering cuisine, making it an ideal destination for Indian tourists looking to explore beyond traditional Asian hotspots.
In recent years, Taiwan has become a go-to destination for Indian families, millennials, and business travellers, with its easy visa processes and increasing air connectivity from major Indian cities. TTA has been working diligently to ensure that Taiwan remains accessible and attractive to Indian tourists by promoting tailored travel packages and marketing campaigns targeted specifically at Indian cultural interests and preferences.
A Focus on Long-Term Relationships with India’s Travel Industry
The partnership between TTA and Indian travel trade professionals is not just about promoting Taiwan’s tourism offerings; it is about creating sustained and mutually beneficial relationships. TTA is focusing on long-term partnerships, with special emphasis on training Indian travel agents, conducting familiarisation tours, and participating in industry events. Through these initiatives, Taiwan seeks to not only increase visitor numbers but also create a more profound and lasting awareness of Taiwan as a tourist destination in India.
TTA’s ongoing participation in prominent trade fairs like SATTE and OTM, coupled with extensive digital marketing campaigns and public relations outreach, has positioned Taiwan as a growing leader in the tourism sector, specifically for Indian travellers. Furthermore, Taiwan’s “Waves of Wonder” campaign aims to celebrate the destination’s diverse experiences, ranging from its high-tech innovations to its traditional cultural heritage, thus appealing to a wide spectrum of Indian travellers.
The Road Ahead: Taiwan Remains Committed to Indian Market Growth
With tourism figures consistently growing, Taiwan’s commitment to the Indian market remains unwavering. As the 2026 tourism season draws closer, TTA’s investment in trade engagement and destination awareness will play a pivotal role in continuing to strengthen Taiwan’s position in India’s travel market.
According to Paul Shih, Director of Taiwan Tourism Administration in Singapore, “The Indian market is among the most important to Taiwan’s tourism future. We are seeing more Indian visitors every year, and we want to ensure this momentum continues through partnerships, tailored marketing, and creating exceptional experiences for our visitors.”
Taiwan, a Rising Star for Indian Travellers
Taiwan’s tourism industry is poised for another successful year in 2026, thanks to its well‑coordinated outreach in India. As Taiwan continues to invest in building strong relationships with Indian travel agents and offering exciting, culturally rich travel experiences, it is set to become a top choice for Indian travellers. Whether for leisure or business, Taiwan is quickly carving out its place on India’s travel map.
This growing collaboration between Taiwan and India is more than just about numbers—it’s about fostering deeper cultural exchanges and bringing Indian tourists closer to Taiwan’s unique, dynamic travel offerings. With continued trade engagement and marketing initiatives, Taiwan’s future in India looks brighter than ever.
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