The recent collaboration between the Indian film industry and Vietnam has created exciting avenues for the promotion of the breathtaking landscapes and rich culture of Vietnam. With big Indian films such as the “Love in Vietnam,” launched in 2025, and the upcoming “Silaa,” being filmed in numerous provinces in Vietnam, the country is quickly emerging as one of the prime locations for abroad film shoots.
The filming sites chosen such as Quang Tri, Ninh Binh, Da Nang, Cao Bang, and Quang Ninh offer more than natural landscapes. The cinematic productions feature local cultural elements to provide a setting of Vietnam as a living and thriving destination and not just a setting. This is a complete reversal to all previous foreign productions where only the landscape is featured and not local cultural elements.
Vietnamese Talent and Culture in the Spotlight
Unlike past international productions that focused primarily on picturesque settings, Indian filmmakers are now incorporating Vietnamese actors into their films. This move enhances authenticity and adds narrative depth, creating a richer and more meaningful portrayal of Vietnamese culture. The growing collaboration between Indian and Vietnamese talent is an exciting development that fosters cultural exchange and promotes the country’s film industry.
Further elevating the significance of these film projects, production crews have committed to creating tourism promotional clips that will be screened in 1,000 Indian cinemas. These clips will help spark interest in Vietnam as a travel destination, serving as an affordable marketing tool that reaches millions at a fraction of the cost of traditional marketing.
Quang Tri’s Highlighted Locations and Growing Tourism Impact
In particular, the central Quang Tri Province has gained significant attention, with the film “Silaa” featuring iconic locations like Son Doong Cave, En Cave, the Tu Lan cave system, and Phong Nha Cave. These world-renowned sites, especially within the Phong Nha-Kẻ Bàng National Park, are now at the forefront of Vietnam’s tourism campaign.
To optimize this opportunity, Quang Tri has been collaborating closely with the Ministry of Culture, Sports and Tourism, the Phong Nha-Kẻ Bàng National Park management, and private companies to ensure that film crews have the necessary support. The film tourism potential of these locations is undeniable, and the province is working to create a sustainable approach to tourism development that balances environmental protection and economic growth.
Boosting Vietnam’s Image: A Path to Long-Term Tourism Growth
Vietnam’s recent success in attracting Bollywood productions is expected to have a long-term impact on the country’s tourism industry. Bollywood’s global reach, with around 1,500 films annually, extends to vast audiences in regions such as South Asia, Middle East, Africa, and parts of Europe. A film shot in Vietnam is, in essence, an effective promotional tool, serving as an advertisement for the country that reaches millions at a fraction of the cost of traditional marketing.
As Vietnam continues to be featured in major international films, it is poised to see a steady increase in inbound tourism over the next decade. The success of the Vande Bharat Sleeper Train and Bollywood collaborations signals the potential for Vietnam to be integrated into regional tourism routes, attracting not only Indian tourists but travelers from around the globe. The long-term tourism impact of these films will likely lead to the establishment of Vietnam as a must-visit destination, especially for cultural tourists and nature lovers eager to experience the regions featured in popular films.
Fostering Sustainable Film and Tourism Growth
Vietnam’s commitment to developing film tourism is becoming more evident with coordinated efforts to support productions and safeguard the country’s unique natural and cultural assets. As part of the broader strategy, the government is focusing on investing in film infrastructure, including modern studios, post-production facilities, and skilled local crews. This move ensures that Vietnam is fully prepared to handle the growing number of international film projects and foster a sustainable tourism industry that benefits from the films shot in the country.
Additionally, tourism products related to film locations, such as themed trails, guided tours, photo spots, and exhibitions, will enhance the long-term benefits of film tourism. By encouraging coordinated campaigns, Vietnam can leverage Bollywood stars, directors, and production crews as ambassadors, amplifying digital outreach to key markets like India, the US, and the Republic of Korea.
Ensuring Environmental Protection Amidst Filming Growth
With the growing emphasis on film tourism, Vietnam faces the challenge of ensuring that natural environments and heritage sites are properly managed. Sensitive locations like caves, forests, and UNESCO-listed sites require careful monitoring during film shoots to prevent damage. Rigorous site management, waste management, and safety protocols are essential to preserve the pristine conditions of these sites, ensuring that the balance between tourism development and environmental protection is maintained.
Long-Term Vision: Connecting Cinema and Tourism for Economic Growth
Finally, it is recommended that an integrated sectoral response be developed through cooperation involving the Ministry of Culture, local government, tourism operators, and film producers to ensure that the development of film tourism is sustainable for the benefit of the economy. By leveraging the linkages of film and tourism, Vietnam will be able to establish itself as one of the best film production locations in the world.
Looking ahead, the film tourism industry in Vietnam has the potential to be a huge contributor to the economy. The more Vietnam’s beauty is displayed in films, the more Vietnam becomes known as a destination to film, attracting international tourists willing to visit the places they have seen in films they love. This will enhance the development of the economy in the countries they come from. The more tourism in Vietnam, the more the value of the Vietnamese culture in the international arena.
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