Kerala joins Bali, Tokyo, Hanoi, Bangkok, and Chiang Mai as one of Asia’s must-visit destinations for 2026, offering travelers a unique blend of rich cultural heritage, breathtaking natural beauty, and a commitment to sustainable tourism. As travelers increasingly seek deeper connections with the places they visit, Kerala’s serene backwaters, vibrant festivals, and eco-friendly initiatives make it an ideal location for those seeking authentic, unhurried experiences. This emerging hotspot reflects the region’s broader trend toward mindful travel, where exploration is centered on cultural immersion and environmental preservation, making Kerala a standout choice for 2026.
In 2026, Asia is making a strong mark on the global travel scene with a notable shift toward destinations that emphasize sustainability, culture, and authenticity. The latest list from Rough Guides, which features the top 26 places to visit next year, highlights how travel in Asia is evolving beyond traditional hot spots to include areas that offer more immersive and meaningful experiences.
Topping the list is Bali, Indonesia, which has been making waves for its transformation from a crowded tourist hub to a more creative, community-focused destination. While Bali has always been a beloved getaway for travelers, the island is now seeing a rise in places like Oshom Bali in Nuanu Creative City, where the emphasis is on art, design, and purpose-driven travel. In addition to the usual attractions, visitors are increasingly exploring less-visited areas of the island, with a particular focus on West Bali.
Bali’s rise to the number one spot in Asia, and third globally, signals a broader shift in travel preferences—where sustainability and cultural authenticity are prioritized over mass tourism. This is a clear reflection of how travelers are becoming more intentional with their choices, seeking destinations that align with their values and provide meaningful interactions with local communities.
Other destinations in Asia that made Rough Guides’ 2026 list include Tokyo and Bangkok, which continue to attract visitors with their vibrant cultures, rich histories, and ever-evolving neighborhoods. Both cities offer travelers an opportunity to explore beyond the well-trodden paths, with improved transport links and local experiences that highlight their dynamic growth. Tokyo, for instance, is no longer just a quick stop; travelers are using it as a base to discover the surrounding areas and enjoy a deeper connection with the local culture.
Hanoi, Vietnam, also stands out as a growing base for northern Vietnam routes. While it has long been a quick stop for travelers, it is now being embraced as a starting point for more extensive explorations of the region. Its cultural and historical significance continues to attract those looking for a slower-paced, more immersive experience in Vietnam.
Chiang Mai, Thailand, is another city gaining popularity as more visitors seek out culture-first journeys. The city, known for its stunning temples and rich traditions, offers a peaceful retreat compared to the bustling energy of Bangkok. Similarly, Kerala, India, is emerging as a top destination for those looking for unhurried travel experiences, with its backwaters, tea plantations, and vibrant culture providing the perfect backdrop for meaningful exploration.
Palawan, the Philippines, rounds out the list, reminding travelers of the growing importance of nature-focused destinations that prioritize conservation. Known for its pristine beaches, crystal-clear waters, and rich biodiversity, Palawan is attracting nature enthusiasts eager to experience its untouched landscapes and support sustainable tourism efforts.
The overall theme of Rough Guides’ 2026 list is clear: travel in Asia is becoming more grounded, focused on the authentic, and connected to the essence of each place. Whether it’s through art-driven initiatives in Bali, exploring the cultural depths of Tokyo, or embracing the tranquility of Kerala, Asia’s destinations in 2026 promise experiences that are as thoughtful as they are exciting.
Other standout destinations on the Rough Guides list include Marrakech, Crete, Rome, Istanbul, Sicily, Lisbon, Paris, Tenerife, the Amalfi Coast, Rio de Janeiro, Budapest, the Dalmatian Coast and Dubrovnik, Kruger National Park, Yucatán, Seville, Namibia, The Highlands, Provence, Pantanal, and the Dalmatian Coast.
These diverse locations reflect a global shift in how travelers approach their trips, with a growing emphasis on sustainable, authentic experiences over traditional tourist attractions. Whether you’re exploring the cultural hubs of Europe or the nature-filled landscapes of Africa and Asia, the top travel destinations in 2026 promise to deliver unforgettable experiences for every kind of traveler.
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