In 2025, Texas joined New Mexico, Montana, Alabama, New Hampshire, Iowa, and other states in experiencing significant growth in Caribbean tourism, despite the broader trend of U.S. travel facing a nearly five percent decline. This growth can be attributed to each state’s unique appeal, from vibrant cultural scenes to outdoor adventures, making them prime destinations for Caribbean visitors. While the overall U.S. tourism market faced challenges such as economic uncertainty and lingering effects from the pandemic, these states succeeded in attracting more Caribbean tourists through targeted marketing, enhanced infrastructure, and offering a variety of cultural and recreational experiences. As trade.gov highlights, these strategic efforts are vital in countering the national downturn and strengthening tourism in the U.S. By focusing on regional strengths, these states have positioned themselves as key players in the recovery of cross-border tourism, ensuring a brighter future for Caribbean travel to the U.S.
US Overseas Tourism in 2025: A 2.6% Decline Amid Global Challenges
In 2025, the total number of overseas visitors to the United States reached 31,081,150, reflecting a 2.6% year-over-year decline, or 828,440 fewer visitors compared to the previous year. This decline highlights the ongoing challenges faced by the U.S. tourism industry, including global economic uncertainties, changing travel patterns, and the lingering effects of the COVID-19 pandemic on international travel. Despite efforts to revitalize tourism, including new policies and marketing strategies, the figures underscore the competitive pressures from other international destinations and the need for continued investment in tourism infrastructure and policy reform. The trade.gov report suggests that strategic actions, including enhanced travel facilitation, visa processing, and border fluidity, will be crucial to reversing this downward trend and boosting overseas travel in the years to come.
Texas: A 43.4% Surge in Caribbean Tourism
Texas saw an impressive 43.4% increase in Caribbean tourism in 2025, leading the charge in tourism growth despite national trends. Major cities like Houston and Dallas have capitalized on this surge, with Caribbean tourists flocking to Texas for its cultural attractions, music festivals, and culinary experiences. Houston, known for its vibrant arts scene and international influences, hosts numerous events such as the Houston Livestock Show and Rodeo, which attracts thousands of Caribbean visitors annually. Furthermore, San Antonio’s River Walk and The Alamo continue to be key draws for Caribbean travelers seeking history and culture. Texas’ burgeoning airport infrastructure, including the expansion of George Bush Intercontinental Airport, has made it easier for Caribbean tourists to visit. As noted by trade.gov, Texas has also implemented targeted marketing campaigns in the Caribbean, promoting its diverse tourism offerings, which have led to increased interest. The state’s growing international connectivity, particularly with Caribbean destinations, has made it a prime location for those looking for both cultural experiences and modern attractions, ensuring that Caribbean tourism remains a significant contributor to Texas’ tourism industry.
State Guide: Texas
- Key Attractions: South by Southwest (SXSW) in Austin, The Alamo, River Walk, Big Bend National Park
- Top Activities: Music festivals, cultural experiences, hiking, and stargazing
- Best Time to Visit: Fall (September-November) and Spring (March-May) for comfortable temperatures
- Travel Tip: Take a road trip through Texas Hill Country for scenic drives and small-town charm.
New Mexico: A 6.5% Growth in Caribbean Tourism
New Mexico experienced a 6.5% increase in Caribbean tourism in 2025, showcasing the state’s appeal as a cultural and natural destination. Known for its unique Southwestern heritage and stunning desert landscapes, New Mexico offers Caribbean tourists a different experience from the typical beach holiday. Cities like Santa Fe and Albuquerque are seeing increased interest from the Caribbean thanks to their rich history, vibrant arts scene, and annual festivals like Santa Fe Indian Market. The state’s attractions, such as the Carlsbad Caverns and the Chaco Culture National Historical Park, have also drawn Caribbean tourists looking for outdoor and heritage experiences. According to trade.gov, New Mexico has invested in strengthening its tourism marketing efforts in the Caribbean, focusing on the state’s cultural offerings, outdoor adventures, and wellness tourism. The state has worked to improve transportation access from Caribbean hubs, making it easier for tourists to explore its hidden gems. As the state continues to develop its infrastructure and offerings, Caribbean tourism is expected to grow steadily in the coming years.
State Guide: New Mexico
- Key Attractions: Santa Fe Indian Market, Carlsbad Caverns, Chaco Culture National Historical Park
- Top Activities: Art tours, hiking, historical exploration, cultural festivals
- Best Time to Visit: Spring (March-May) and Fall (September-November) for mild weather and festivals
- Travel Tip: Explore Santa Fe for a rich arts scene and New Mexico’s iconic adobe architecture.
New Hampshire: An 11.3% Increase in Caribbean Tourism
New Hampshire saw a solid 11.3% increase in Caribbean tourism in 2025, a significant rise in a state often overshadowed by larger U.S. tourism markets. Known for its picturesque White Mountains and charming small towns, New Hampshire has become a sought-after destination for Caribbean tourists seeking outdoor activities like hiking, skiing, and leaf-peeping in the fall. The state’s focus on eco-tourism, including developing sustainable lodging options and promoting outdoor recreation, has enhanced its appeal. Lake Winnipesaukee, with its serene waters and scenic beauty, is drawing Caribbean visitors looking for a more tranquil retreat. The state’s vibrant arts and crafts scene, particularly in towns like Hanover and Portsmouth, has also attracted Caribbean tourists interested in cultural experiences. As trade.gov highlights, New Hampshire’s strategic marketing and partnerships with Caribbean tour operators have helped raise awareness of the state’s offerings. By showcasing its natural beauty and commitment to sustainability, New Hampshire is well-positioned to continue growing its Caribbean tourist base in the years ahead.
State Guide: New Hampshire
- Key Attractions: White Mountains, Lake Winnipesaukee, Portsmouth
- Top Activities: Hiking, skiing, sightseeing, arts and crafts
- Best Time to Visit: Fall (September-November) for autumn foliage or Winter (December-February) for skiing
- Travel Tip: Visit Lake Winnipesaukee for a peaceful getaway in the heart of New England.
Montana: A 3.5% Increase in Caribbean Tourism in 2025
Montana saw a 3.5% increase in Caribbean tourism in 2025, a notable growth despite the broader decline in U.S. travel. While Montana is better known for its outdoor attractions like Yellowstone National Park and Glacier National Park, it has increasingly attracted Caribbean tourists seeking both natural beauty and adventure. The state’s focus on eco-tourism and outdoor experiences, such as hiking, wildlife viewing, and stargazing, has become an appealing draw for Caribbean travelers. Montana’s Big Sky Resort, known for its ski slopes, is becoming an international hotspot, providing Caribbean visitors with a different kind of winter experience. Additionally, the state has worked on improving infrastructure and accessibility to its national parks, helping to boost visitation from international markets, including the Caribbean. According to trade.gov, targeted marketing campaigns and regional collaborations have also played a role in increasing Caribbean tourism numbers. With Montana’s continued focus on sustainable tourism practices and eco-friendly development, it is likely to attract more Caribbean visitors looking for an authentic, nature-filled experience.
State Guide: Montana
- Key Attractions: Yellowstone National Park, Glacier National Park, Big Sky Resort
- Top Activities: Hiking, camping, wildlife viewing, stargazing, and eco-tourism
- Best Time to Visit: Summer (June-August) for national parks or Winter (December-February) for skiing
- Travel Tip: Explore Glacier National Park for pristine lakes and stunning mountain views.
Alabama: A 4.5% Increase in Caribbean Tourism
Alabama experienced a 4.5% increase in Caribbean tourism in 2025, driven by the state’s unique blend of coastal beauty and rich cultural heritage. Gulf Shores and Orange Beach are increasingly popular among Caribbean tourists looking for beautiful beaches, water sports, and family-friendly resorts. The state’s focus on expanding its tourism infrastructure along the Gulf Coast, including new luxury accommodations and events, has played a significant role in boosting Caribbean visits. Birmingham and Montgomery offer a deep dive into the American Civil Rights Movement, with museums and historic sites like the Legacy Museum and the National Memorial for Peace and Justice, attracting Caribbean visitors with an interest in American history and culture. According to trade.gov, Alabama’s investment in marketing and regional outreach has been pivotal in increasing Caribbean tourism. With its strong focus on southern hospitality, cultural tourism, and outdoor activities, Alabama is set to remain a key destination for Caribbean travelers in 2026.
State Guide: Alabama
- Key Attractions: Gulf Shores, Legacy Museum, National Memorial for Peace and Justice
- Top Activities: Beach vacations, history tours, water sports, and cultural exploration
- Best Time to Visit: Spring (March-May) and Fall (September-November) for pleasant weather
- Travel Tip: Enjoy the beautiful beaches along Alabama’s Gulf Coast and explore the rich civil rights history in Birmingham.
Iowa: An 11.6% Growth in Caribbean Tourism
Iowa saw an impressive 11.6% increase in Caribbean tourism in 2025, reflecting the state’s growing appeal for international visitors. Known for its wide-open spaces, Iowa offers Caribbean tourists a chance to explore rural America and its agricultural heritage. The Iowa State Fair, one of the largest in the U.S., has become a key attraction, drawing Caribbean visitors with its unique blend of entertainment, food, and agricultural exhibits. Des Moines, the state capital, continues to develop as a cultural hub with its museums, galleries, and theaters. Iowa’s commitment to eco-tourism, especially in areas like Yellow River State Forest and Lake Okoboji, has also drawn environmentally conscious travelers from the Caribbean. According to trade.gov, Iowa’s tourism marketing has focused on offering authentic rural experiences, outdoor recreation, and cultural exploration, which has proven successful in attracting Caribbean visitors. With continued growth in tourism infrastructure and offerings, Iowa is poised to be an emerging destination for Caribbean tourists in the years to come.
State Guide: Iowa
- Key Attractions: Iowa State Fair, Yellow River State Forest, Lake Okoboji
- Top Activities: Agricultural exhibits, outdoor recreation, cultural exploration
- Best Time to Visit: Summer (June-August) for the Iowa State Fair or Fall (September-November) for mild weather
- Travel Tip: Visit Iowa for an authentic rural experience and explore the state’s natural beauty.
US States See Growth in Caribbean Tourism Amid Decline in National Travel
In 2025, several U.S. states experienced impressive growth in Caribbean tourism despite the overall national decline in international visits. Texas led the charge with an astounding 43.4% increase, driven by its vibrant cultural scene in Houston and San Antonio, along with its growing international connectivity. New Hampshire saw an 11.3% increase thanks to its appeal as an eco-tourism destination, with attractions like the White Mountains and Lake Winnipesaukee. New Mexico also experienced a 6.5% rise, with Caribbean visitors drawn to its unique Southwestern culture and historical sites such as Carlsbad Caverns. Montana saw a 3.5% increase, with visitors flocking to Yellowstone and Glacier National Park for hiking and nature exploration. Alabama had a 4.5% increase, fueled by its beautiful Gulf Coast beaches and rich civil rights history in Birmingham. Iowa, with a 11.6% boost, attracted tourists interested in outdoor recreation and the iconic Iowa State Fair. These states’ growth in Caribbean tourism highlights the success of their regional marketing efforts, eco-tourism initiatives, and cultural offerings, showing that targeted efforts can yield positive results even in challenging travel years.
| State | YOY Growth | Key Attractions | Top Activities |
|---|---|---|---|
| Texas | 43.4% | South by Southwest, River Walk, Big Bend | Music festivals, cultural experiences |
| New Hampshire | 11.3% | White Mountains, Lake Winnipesaukee | Hiking, skiing, arts and crafts |
| New Mexico | 6.5% | Carlsbad Caverns, Santa Fe | Art tours, historical exploration |
| Montana | 3.5% | Yellowstone, Glacier National Park | Hiking, wildlife viewing |
| Alabama | 4.5% | Gulf Shores, Legacy Museum | Beach vacations, historical tours |
| Iowa | 11.6% | Iowa State Fair, Lake Okoboji | Agricultural exhibits, outdoor activities |
Decline in Caribbean Tourism to the US in 2025
The total Caribbean tourism to the US experienced a 4.9% decline in 2025, with 1,506,840 visitors compared to 1,585,141 in the previous year. This decrease highlights the broader challenges the U.S. tourism sector faced in 2025, including global economic uncertainties, changing travel patterns, and lingering effects of the pandemic. Despite this decline, certain states managed to attract more Caribbean tourists by enhancing their cultural offerings, investing in tourism infrastructure, and hosting large-scale events. The U.S. continues to focus on strategic marketing and partnerships with Caribbean nations to help revitalize tourism in key destinations. As trade.gov notes, improving connectivity and offering tailored experiences for Caribbean travelers will be essential for boosting visitation numbers in the coming years. While the overall trend is concerning, targeted efforts in regional tourism and eco-friendly travel could help reverse this downturn.
In 2025, Texas, New Mexico, Montana, Alabama, New Hampshire, Iowa, and other states saw significant growth in Caribbean tourism, while the U.S. travel sector faced a nearly five percent decline. Strategic marketing and unique attractions drove this boost.
Conclusion
Texas, New Mexico, Montana, Alabama, New Hampshire, Iowa, and other states have experienced significant growth in Caribbean tourism, even as U.S. travel faced a nearly five percent decline in 2025. This growth can be attributed to each state’s strategic efforts, including targeted marketing, investment in tourism infrastructure, and the unique cultural and recreational offerings they provide. These states have successfully attracted Caribbean visitors by tapping into their regional strengths, making them stand out as top destinations despite the broader challenges faced by the tourism industry. By continuing to prioritize these efforts, these states are poised to maintain their momentum and contribute significantly to the recovery and future growth of U.S. tourism.
The post Texas Joins New Mexico, Montana, Alabama, New Hampshire, Iowa, and Other States in Experiencing Significant Growth in Caribbean Tourism as They Hammer US Travel with Nearly a Five Percent Decline Last Year: Everything You Need To Know appeared first on Travel And Tour World.
