St. Pete Beach, Florida, is set to welcome a new gem to its iconic shoreline with the grand opening of The Luce, a Tribute Portfolio Hotel, on March 15, 2026. This exciting new addition to the vibrant beach town offers travellers a blend of relaxation and celebration, making it the perfect destination for those looking to experience the best of Florida’s Gulf Coast. With 200 stylish accommodations, including a selection of bungalow studio suites, The Luce promises to be an unforgettable getaway with its distinctive Floridian charm and a touch of laid-back sophistication.
A New Chapter for St. Pete Beach’s Boutique Hotel Scene
Originally a beloved boutique hotel, The Luce is undergoing an extensive transformation to become part of Marriott’s exclusive Tribute Portfolio, a collection of independent hotels with a focus on style, luxury, and memorable guest experiences. Situated along the beautiful shores of St. Pete Beach, The Luce captures the essence of this sunny, eclectic destination, offering travelers a modern coastal retreat that blends contemporary design with the region’s rich cultural heritage.
This fresh look for the hotel ensures that The Luce is perfectly positioned to offer something unique to travellers seeking a taste of Florida’s Gulf Coast. Whether you’re planning a relaxing beach getaway or a vibrant celebration, The Luce’s playful yet polished ambiance sets the stage for an exceptional stay.
Stylish Accommodations with a Florida Touch
The newly reimagined hotel boasts 200 thoughtfully designed rooms, including a mix of bungalow studio suites that provide a cosy yet sophisticated atmosphere for guests. Each room is designed to reflect the unique coastal style of St. Pete Beach, with décor that draws inspiration from the area’s colorful, eclectic culture and its laid-back beach lifestyle.
Whether you’re visiting for a romantic weekend, a family vacation, or a special event, The Luce offers a range of accommodations to suit every type of traveler. Guests will find modern amenities, spacious layouts, and tasteful touches throughout the property, ensuring a comfortable and memorable stay.
A Florida Getaway for Every Occasion
Beyond its inviting rooms, The Luce is designed to be a destination in itself. The hotel’s location along St. Pete Beach ensures easy access to all the area’s top attractions, from the pristine sands of St. Pete Beach to the vibrant culture of downtown St. Petersburg. Guests can explore the region’s world-class dining, arts scene, and outdoor activities, from kayaking to waterfront dining, all while enjoying the endless sunshine that defines Florida’s Gulf Coast.
The Luce’s design captures the essence of this iconic beach town, seamlessly blending laid-back sophistication with eclectic style. Whether you’re lounging by the pool, enjoying a cocktail at the hotel’s bar, or exploring the local culture, The Luce offers the perfect setting for any occasion, whether it’s a relaxing retreat or a celebration with friends and family.
Exclusive Marriott Bonvoy Offer
To celebrate its launch, The Luce is offering an enticing promotion for Marriott Bonvoy Members. From now until March 31st, guests who book a stay at The Luce can earn 3,000 Marriott Bonvoy points per night, making it an excellent opportunity for members to accumulate rewards while enjoying a fantastic stay at this newly transformed hotel. To take advantage of this special offer, simply use promo code S2449 when reserving your stay. This exclusive offer is the perfect incentive to experience the new Tribute Portfolio Hotel and take part in the excitement surrounding its opening.
For those unfamiliar with Marriott Bonvoy, the loyalty program offers a range of benefits, from free nights and room upgrades to special experiences. This promotion is a great way to earn valuable points while staying in a hotel that is bound to become one of the top choices for St. Pete Beach tourism.
Things to Do in St. Pete Beach and Beyond
St. Pete Beach is famous for its beautiful shoreline, vibrant arts scene, and lively attractions, all just steps away from The Luce. Some must-see spots in the area include:
- St. Pete Beach: The hotel’s location provides easy access to one of Florida’s most iconic beaches, perfect for sunbathing, water sports, or a peaceful walk along the shore.
- Downtown St. Petersburg: Just a short drive away, the city offers a thriving arts scene, restaurants, shopping, and a lively nightlife perfect for evening outings.
- The Dali Museum: Known for its impressive collection of Salvador Dalí’s works, this museum is a must-see for art lovers.
- John’s Pass Village: A charming waterfront village with shops, dining, and a wide array of water activities, including dolphin watching and boat rentals.
Book Your Stay at The Luce Today
With its stunning accommodations, prime location, and vibrant atmosphere, The Luce is set to become a premier destination for travelers visiting St. Pete Beach. Whether you’re seeking a relaxing beach vacation, an exciting celebration, or a luxurious getaway, The Luce promises to offer an unforgettable experience on Florida’s Gulf Coast.
Be one of the first to experience this newly reimagined coastal retreat, and don’t forget to take advantage of the Marriott Bonvoy promotion by booking your stay before March 31st, 2026. With stylish rooms, exciting amenities, and a perfect location for exploring all that St. Pete Beach has to offer, The Luce is the ideal choice for your next vacation in Florida.
The post The Luce in St. Pete Beach Is More Than Just a Hotel – Here’s Why It’s the Ultimate Getaway appeared first on Travel And Tour World.
