The strategic roadmap for the Tivat Tourist Organization in the upcoming year has been officially established through the adoption of a comprehensive 2025 Work Program and Financial Plan. This significant development was finalized during the second session of the Assembly of the Tivat Tourist Organization, which was presided over by the President of the Municipality, Željko Komnenović. Within the opening segments of the assembly, the foundational goals for the Boka Kotorska region were emphasized, highlighting a commitment to sustainable tourism development and the enhancement of local infrastructure. It was noted by the leadership that the nautical tourism sector and the preservation of cultural heritage remain central to the long-term vision for the Municipality of Tivat.
Comprehensive Budgetary Allocations for 2025
A substantial increase in financial resources has been allocated for the next fiscal year, with the total budget for the Tivat Tourist Organization being projected at 1,228,000 euros. This figure represents a notable rise of 24 percent when compared to the financial projections of the previous year. It is understood that the primary sources of this revenue are derived from the collection of residence taxes, tourist taxes, and membership fees. A large portion of these funds is intended to be directed toward the improvement of the tourist experience through direct investments in the city’s aesthetic and functional qualities.
The distribution of these funds is governed by strict regulatory frameworks. It was reported that 80 percent of the total revenue, amounting to approximately 982,400 euros, is designated for the operational activities and promotional efforts of the local tourist organization. The remaining 20 percent, totaling 245,600 euros, is earmarked for the National Tourist Organization of Montenegro. This financial structure is designed to ensure that both local and national interests are served, fostering a collaborative environment for the promotion of Montenegro as a premier travel destination.
Expansion of Cultural and Entertainment Programming
A significant share of the newly approved budget is scheduled to be invested in an extensive calendar of events. The cultural life of Tivat is expected to be enriched by a variety of festivities that span the entire calendar year, rather than being confined solely to the summer months. It was detailed in the plan that financial support will be provided for traditional events that have become hallmarks of the region, as well as new initiatives designed to attract a diverse international demographic.
The winter period is also being prioritized, with substantial resources being channeled into the New Year’s Eve celebrations. These festivities are viewed as crucial for maintaining tourist interest during the off-season. By diversifying the event portfolio, the Tivat Tourist Organization aims to mitigate the challenges of seasonality, ensuring that the local economy benefits from visitor spending throughout the year. Passive support is also being extended to local non-governmental organizations and cultural groups to ensure that the authentic spirit of the coastal town is reflected in every public gathering.
Strategic Marketing and International Promotion
In addition to event planning, a considerable focus is being placed on the modernization of marketing strategies. The promotion of Tivat is expected to be conducted through a multi-channel approach, involving digital media, international travel fairs, and partnerships with global travel influencers. The objective of these efforts is to position Tivat not just as a seasonal stopover, but as a year-round destination for luxury, nature, and history.
The international visibility of the town is planned to be enhanced by participation in major tourism expos across Europe and beyond. It is believed that by showcasing the unique blend of modern luxury, seen in developments like Porto Montenegro, and the rustic charm of the surrounding villages, a wider array of travelers can be reached. Detailed brochures, high-quality video content, and targeted social media campaigns are listed as the primary tools through which the story of Tivat will be shared with the world.
Infrastructure Improvements and Tourist Services
A portion of the 2025 budget is also dedicated to the physical enhancement of the municipality. The maintenance and installation of tourist signage are being treated as a priority to ensure that visitors can navigate the area with ease. Furthermore, the operation of tourist information bureaus is being scaled up to provide high-quality assistance to guests. These centers are vital hubs where information regarding accommodation, local attractions, and transport can be accessed readily.
Environmental sustainability is another pillar of the proposed plan. Initiatives aimed at cleaning coastal areas and promoting eco-friendly transport options are being integrated into the broader tourism strategy. It is recognized that the natural beauty of the Tivat Bay is the primary asset of the region, and as such, its protection is being treated as an integral part of the tourism mandate. The passive involvement of the local community in these conservation efforts is being encouraged to foster a sense of shared responsibility for the environment.
Administrative Oversight and Future Projections
The session of the Assembly also served as a platform for the approval of the Report on the Work of the Tourist Organization for the year 2023. This retrospective analysis allowed the members of the Assembly to evaluate the effectiveness of previous strategies and to make informed decisions for the future. The transition toward a larger budget is seen as a reflection of the town’s growing success and the increasing demands placed upon its infrastructure.
The leadership expressed confidence that the increased financial capacity will allow for more ambitious projects that were previously constrained by limited funding. Every euro spent is expected to be accounted for through rigorous administrative oversight, ensuring that the development of tourism in Tivat remains transparent and focused on the well-being of the local population. As the year 2025 approaches, the foundations have been laid for a period of significant growth and transformation for the Tivat Tourist Organization and the municipality as a whole.
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