United States Joins South Korea, Russia, Taiwan, Sweden, Denmark, Australia, and More in Powering Vietnam Tourism to Over Twenty Million Arrivals, with the Golden Bridge Seeing Record-Breaking Visitors in 2025. This remarkable surge in tourism is driven by the growing global interest in Vietnam’s unique blend of cultural heritage, stunning landscapes, and modern attractions. Countries like the United States, South Korea, and Russia, among others, have contributed significantly to the record-breaking number of international arrivals. At the heart of this boom is the Golden Bridge, which has become a global icon, attracting travelers from around the world with its awe-inspiring design and panoramic views, further cementing Vietnam’s position as a must-visit destination in 2025.
Vietnam’s tourism sector has witnessed a tremendous surge in 2025, reaching a landmark of over twenty million international arrivals. This remarkable achievement has been fueled by key international markets, each contributing significantly to the record-breaking influx of visitors. Among the standout attractions driving this boom is the Golden Bridge (Cầu Vàng), which continues to captivate global tourists with its stunning architecture and breathtaking views.
The United States, South Korea, Russia, Taiwan, Sweden, Denmark, Australia, and other nations have collectively played pivotal roles in bolstering Vietnam’s tourism numbers. Each of these countries has not only added a large number of visitors to Vietnam but also underscored the growing global interest in the country as a leading destination in Southeast Asia. Below, we explore how these nations have contributed to Vietnam’s tourism surge in 2025 and the rising popularity of the Golden Bridge.
United States: A Major Contributor to Vietnam’s Record Tourism Surge
In 2025, the United States was one of the top contributors to Vietnam’s tourism success, with over 849,000 American visitors recorded throughout the year. The growing number of American tourists visiting Vietnam is attributed to the country’s thriving tourism offerings, which include its stunning landscapes, rich cultural heritage, and modern attractions like the Golden Bridge.
The Golden Bridge, a standout feature of Ba Na Hills in Da Nang, has become a symbolic attraction for many international travelers. Its impressive design, featuring two giant hands seemingly holding the bridge aloft, has made it one of the most photographed landmarks in Vietnam. For U.S. visitors, this architectural marvel has become a must-see destination, helping to draw large numbers of tourists from across the Atlantic.
The robust U.S. presence in Vietnam’s tourism industry in 2025 further reflects the strengthening of Vietnam-U.S. travel relations, aided by increased flight connectivity, better visa policies, and a growing interest in Vietnam’s heritage and natural beauty.
South Korea: Leading the Charge with Record-Breaking Arrivals
With over 4.33 million visitors, South Korea continues to be Vietnam’s largest source market in 2025. The proximity between the two countries, combined with deep cultural and economic ties, has cemented South Korea as a dominant force in Vietnamese tourism.
For South Korean tourists, the Golden Bridge stands out as a unique and captivating landmark, representing Vietnam’s modern appeal while still showcasing its natural beauty. The Bà Nà Hills Cable Car, which transports visitors to the Golden Bridge, is one of the longest and highest cable car systems in the world, adding an element of thrill and adventure to the journey. This fusion of modern design and nature has led to a surge of South Korean tourists visiting Da Nang, particularly in the context of family and leisure travel.
As South Korea continues to be one of Vietnam’s biggest markets, tourism agencies and airlines have increasingly focused on direct flights and promotional packages tailored to South Korean visitors, making Vietnam a top destination for holidaymakers and business travelers alike.
Russia: A Growing Market for Vietnamese Tourism
In 2025, Russia contributed nearly 690,000 visitors to Vietnam, marking a significant increase in Russian tourism to the country. This rise is largely due to Russia’s desire for both cultural exploration and tropical escapes, with Vietnam offering both.
Russian tourists are drawn to the natural beauty of Vietnam’s beaches, the rich history of its ancient cities, and the unparalleled scenic views from the Golden Bridge. Many Russian visitors seek out the unique experiences Vietnam offers, from exploring its vibrant cities like Ho Chi Minh City and Hanoi, to venturing into mountainous landscapes in Sapa or Ninh Binh, with the Golden Bridge serving as a prime attraction.
As Russia continues to bolster its presence in Vietnam, tourism growth is supported by an increasing number of direct flights and partnerships between local Vietnamese tour operators and Russian travel agencies.
Taiwan: Boosting Visitor Numbers with Cultural Ties and Natural Beauty
Taiwan has become another key player in Vietnam’s tourism surge, with over 1.23 million visitors recorded in 2025. The strong cultural connections between Taiwan and Vietnam, along with Taiwan’s expanding middle class, have contributed to the country’s prominence as one of the leading sources of international tourists for Vietnam.
For Taiwanese tourists, the allure of Vietnam’s blend of ancient history, modern culture, and natural landscapes is undeniable. The Golden Bridge is one of the key attractions that draws Taiwanese visitors, thanks to its remarkable design and the iconic giant hands holding up the walkway. Moreover, many Taiwanese travelers are intrigued by Vietnam’s culinary scene, which includes a rich array of dishes like pho, banh mi, and fresh seafood, which can be enjoyed in the lively cities of Hanoi, Ho Chi Minh City, and Da Nang.
Sweden and Denmark: European Travelers Flocking to Vietnam
Both Sweden and Denmark have seen notable increases in tourism to Vietnam, with Swedish arrivals hitting over 550,000 and Denmark contributing 425,000 visitors in 2025. The appeal of Vietnam for travelers from these countries lies in its unique blend of history, culture, and adventure, making it an increasingly attractive long-haul destination for European tourists.
For Swedish and Danish visitors, the Golden Bridge offers a captivating mix of modern architecture and stunning natural vistas. The serene atmosphere, combined with its cultural significance and media exposure, has made the bridge a must-visit attraction for travelers looking to experience something extraordinary.
Australia: A Steady Flow of Tourists Driving Growth in Vietnam’s Tourism
Australia remains a significant contributor to Vietnam’s tourism boom in 2025, with over 548,000 visitors recorded. The relationship between Australia and Vietnam has been reinforced by both economic and cultural exchange over the years, making travel between the two countries both accessible and appealing.
Australia’s strong tourism presence in Vietnam is driven by several factors: family reunions, educational exchanges, business interests, and leisure tourism. Many Australians visit Vietnam for its tropical destinations, but the Golden Bridge remains a highlight. The bridge’s scenic location and architectural marvel have captured the imagination of Australian tourists, particularly those interested in Instagram-worthy travel experiences. The bridge’s dramatic, otherworldly design has contributed to its popularity among young travelers and social media influencers.
Other Key Countries Contributing to Vietnam’s Tourism Growth
Beyond the aforementioned countries, Vietnam’s tourism boom in 2025 is also fueled by tourists from Cambodia, Malaysia, India, and Singapore, with each country contributing hundreds of thousands of visitors to Vietnam. These countries are particularly drawn to Vietnam’s affordability, close proximity, and rich cultural heritage.
- Cambodia remains a significant regional market for Vietnamese tourism, with many visitors arriving for short getaways or cultural exchanges. The Golden Bridge has become a symbol of Vietnam’s tourism modernization, attracting both local and regional travelers.
- Malaysia and Singapore have long been important sources of tourism, with each contributing over 500,000 visitors in 2025. The appeal of Vietnam’s coastlines, UNESCO heritage sites, and vibrant city life draws travelers from these Southeast Asian nations.
- India has seen an increasing number of visitors to Vietnam, surpassing 746,000 arrivals in 2025. For Indian tourists, the Golden Bridge has become an iconic addition to their travel itineraries, particularly due to its representation of modern architecture and natural beauty.
Golden Bridge: A Global Attraction in Vietnam’s Tourism Landscape
The Golden Bridge, located in the Bà Nà Hills in Da Nang, has played a significant role in attracting international tourists to Vietnam. Since its opening in 2018, it has become a global symbol of Vietnam’s innovative tourism and a top destination for international travelers. Its remarkable design, featuring two massive stone hands that appear to hold the bridge aloft, has made it a viral sensation on social media platforms, drawing visitors from all over the world.
The Golden Bridge’s rise to prominence has been closely tied to its role in Vietnam’s broader tourism strategy, which emphasizes both modern attractions and the preservation of the country’s rich natural landscapes. The bridge’s location at 1,400 meters above sea level, combined with its 360-degree views of the surrounding mountains, makes it an unforgettable experience for tourists.
In addition to its architectural beauty, the Bà Nà Hills Cable Car ride leading up to the Golden Bridge remains one of the longest cable car rides in the world, adding an element of adventure to the journey. For many international travelers, this combination of natural beauty, architectural innovation, and thrilling experiences has made Vietnam a must-visit destination in 2025.
In 2025, Vietnam’s tourism sector achieved a remarkable milestone with over twenty million international arrivals. This surge in tourism can be attributed to key markets such as the United States, South Korea, Russia, Taiwan, Sweden, Denmark, and Australia, each playing a pivotal role in fueling Vietnam’s tourism growth.
United States Joins South Korea, Russia, Taiwan, Sweden, Denmark, Australia, and More in Powering Vietnam Tourism to Over Twenty Million Arrivals, with the Golden Bridge Seeing Record-Breaking Visitors in 2025. This surge in tourism is driven by the growing global interest in Vietnam’s rich culture, stunning landscapes, and iconic landmarks like the Golden Bridge, which has captivated travelers worldwide.
At the heart of this growth is the Golden Bridge, a symbol of Vietnam’s tourism modernization. As more international travelers flock to Vietnam to experience its vibrant cities, serene landscapes, and unique cultural heritage, the Golden Bridge stands as a shining example of the country’s ability to merge tradition with innovation, making it an unmissable landmark for visitors in 2025.
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