In a groundbreaking collaboration, Singapore has taken another giant leap towards sustainable tourism and environmental conservation. On January 27, 2026, Agoda, the leading digital travel platform, announced the launch of the fifth edition of its highly successful Eco Deals program, in partnership with the World Wide Fund for Nature (WWF). This partnership, now entering its fifth year, aims to raise both awareness and funding for wildlife conservation efforts across Asia. With a record funding commitment of US$1.5 million, this year’s program promises to bring travelers, businesses, and communities together for a greener, more sustainable future. The program’s continued success is not just measured in financial support, but in the growing number of accommodation partners committed to making a positive impact on Asia’s natural environments and biodiversity.
This year marks a significant milestone as the Agoda and WWF partnership deepens with the signing of a new five-year Memorandum of Understanding (MoU). The agreement will solidify the commitment of both organizations to drive sustainable tourism across the region. With the support of this program, travelers now have the unique opportunity to contribute directly to conservation initiatives while enjoying discounts of up to 20% at participating accommodation providers. In the face of growing environmental challenges, Eco Deals stands as a beacon of hope for responsible travel and a powerful platform for supporting essential conservation work in Asia.
What Is the Eco Deals Program?
- Collaborative Effort: Launched in 2022, Eco Deals is a collaboration between Agoda and WWF, designed to support conservation efforts in some of Asia’s most critical ecosystems.
- Funding Commitment: This year’s program boasts a record US$1.5 million funding commitment, with all donations raised going directly to conservation projects.
- Participating Properties: Nearly 10,000 hotels and accommodation providers across Asia are involved, each offering exclusive discounts to travelers who choose eco-friendly options.
- Travelers’ Role: For each booking made at a participating hotel, Agoda donates US$1 towards WWF’s efforts to protect wildlife and critical habitats in Asia.
- Conservation Focus: Previous years’ funds have supported projects to protect endangered species like the Malayan tiger in Malaysia, the Asian elephant in Thailand, and the whale sharks in the Philippines.
The 2026 Edition of Eco Deals:
- Special Discounts: As part of the anniversary celebration, travelers can enjoy discounts up to 20% for bookings made during the month-long campaign, which runs until February. Afterward, the program will continue with a 15% discount on eligible bookings throughout the year.
- The Eco Deals Badge: Properties that participate in this program receive an Eco Deals Badge, signifying their commitment to environmental protection and sustainable tourism practices.
- Expanded Reach: The Eco Deals program has grown substantially, reaching an increasing number of participating hotels in key markets like Indonesia, Malaysia, and the Philippines, which have seen more than a 45% increase in hotel participation.
- Marketing Support: Agoda supports participating properties through dedicated marketing efforts, including banner promotions, social media features, and customer communications. These initiatives ensure that travelers are fully aware of the opportunity to support conservation while booking their stays.
The Impact of Eco Deals on Asia’s Conservation Landscape:
- Raising Awareness: Eco Deals continues to raise awareness about the importance of sustainable travel and conservation. Travelers are increasingly looking for ways to support environmental causes, and Eco Deals provides a straightforward way to do so.
- Biodiversity Conservation: The funds raised from the program are used to protect critical habitats and species. Projects supported include the protection of tigers in Malaysia, whale shark conservation in the Philippines, and efforts to safeguard Asian elephants in Thailand.
- Long-Term Vision: The new five-year MoU ensures that the program’s efforts will continue well into the future, allowing Agoda and WWF to tackle pressing environmental issues across Asia with long-term solutions.
How Travelers Can Participate:
- Find Participating Hotels: Travelers can easily find participating Eco Deals accommodations by visiting Agoda’s website or using the platform’s mobile app, where hotels offering Eco Deals are clearly marked.
- Book with Purpose: By booking through Agoda, travelers can help support critical environmental efforts at no extra cost. For every booking made at a participating hotel, Agoda donates US$1 to WWF.
- Explore Sustainable Destinations: Eco Deals gives travelers the chance to explore some of Asia’s most beautiful and biodiverse locations while contributing directly to their preservation. From the tropical jungles of Malaysia to the rich marine ecosystems of the Philippines, Eco Deals supports destinations that need protection the most.
Key Conservation Projects Supported by Eco Deals:
- Malayan Tiger Protection in Malaysia: Funds raised from the program support efforts to protect the critically endangered Malayan tiger, which faces significant threats from habitat loss and poaching.
- Asian Elephant Conservation in Thailand: WWF is working with local communities to help safeguard Thailand’s dwindling population of Asian elephants, whose habitats are increasingly threatened by deforestation.
- Whale Shark Conservation in the Philippines: The program has also contributed to protecting whale sharks, one of the world’s largest marine species, which are endangered due to overfishing and habitat destruction.
Looking Ahead:
As the Eco Deals program enters its fifth year, the collaboration between Agoda and WWF continues to evolve, growing in reach and impact. The addition of the five-year MoU ensures that both parties will continue their efforts to raise awareness, engage travelers, and fund critical conservation projects in the region. With the support of travelers, Asia’s most iconic wildlife and natural environments can be preserved for future generations to enjoy.
The Eco Deals program represents a powerful example of how the travel industry can actively contribute to the protection of our planet. By partnering with WWF, Agoda has created a platform that not only promotes sustainable travel but also directly funds the protection of endangered species and critical habitats across Asia. As travelers increasingly seek out responsible tourism options, programs like Eco Deals offer an opportunity to make a tangible difference. With the launch of the 2026 edition, Agoda and WWF are well-positioned to drive lasting change for both the travel industry and the environment.
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