Sands China recently won praise from the community again for its volunteer effort for the Chinese New Year. Through the Sands Cares program, the company continues the tradition of turning community support into a local celebration. Over 300 Sands China employees, senior management, and community volunteers, came together to put together more than 20,000 essential items to support the Sands Cares Spring Celebrations with the Community event. This event celebrates the Chinese Spring Festival and extends Sands China’s CSR to Macao.
Volunteer Efforts to Deliver Blessings
On February 3, 2026, Sands China brought together an impressive team of 300 volunteers, including management and Sands Cares Ambassadors, to package and deliver over 20,000 essential items to the local community. These gifts were made up of Lunar New Year kits, which included staple foods such as rice, cooking oil, noodles, cleaning supplies, and even handwritten spring couplets — a symbol of well-wishing for the new year. Each kit was carefully assembled to reflect the spirit of care, support, and goodwill that is synonymous with the Sands Cares philosophy.
In addition to this, Sands China worked with local NGOs, such as the Fuhong Society of Macau, ensuring that the essential supplies reached those who needed it the most. The donations were specifically directed towards elderly individuals living alone and people requiring assistance, showcasing Sands China’s commitment to social welfare in Macao.
Celebrating Chinese Culture with Local Traditions
In line with the spirit of Chinese New Year, Sands China also engaged in local cultural practices by learning to write spring couplets. This hands-on activity allowed senior management to appreciate the significance of Chinese customs, as they participated in a cherished tradition. Writing the character Fu (福), which symbolizes good fortune, brought an added layer of cultural respect to the event, reinforcing Sands’ deep appreciation for Chinese heritage.
Supporting Local Businesses and SMEs
Sands China also extended its support to local businesses through the Sands Entrepreneurship Recruitment Programme. Patrick Dumont, President and COO of Las Vegas Sands, led the senior management team on a visit to Rua das Estalagens, a district that is home to various small and medium-sized enterprises (SMEs). The team wished local business owners well for the upcoming year, offering their support and encouragement for the growth of these businesses.
Sands China’s Long-Term Community Engagement
The Sands Cares program has been an integral part of Sands China’s ethos for nearly two decades. It encompasses a wide range of initiatives that extend beyond festive periods, promoting volunteerism, charitable contributions, and local engagement year-round. To date, over 4,000 Sands China team members have contributed to the community through more than 360,000 volunteer hours, highlighting the company’s long-standing commitment to the social well-being of Macao.
The Sands Cares Ambassador program, which is the first of its kind in Macao’s corporate sector, continues to play a vital role in these initiatives. The program ensures that the spirit of giving back is deeply ingrained in the company’s culture, with volunteers actively participating in activities that improve the lives of Macao’s residents.
Wider Community Impact
This year’s Sands Cares Spring Celebrations with the Community event saw broader participation and collaboration with various social service organizations. Notably, the initiative helped provide employment opportunities for individuals with disabilities through social enterprises. Sands China’s corporate social responsibility efforts went beyond distributing essentials, contributing to a sense of unity and inclusiveness within the community. In total, 2,000 Chinese New Year gift packs, 1,000 meal boxes, and outreach to 200 elderly people living alone were part of the celebrations, which highlighted the company’s far-reaching impact.
Conclusion
Through the Sands Cares program, community involvement and the appreciation of corporate responsibility and culture are further enhanced. Macao community ties strengthen through endless volunteering, SME support, community tradition participation, and social celebration event participation. Sands Cares Spring Celebrations with the Community event is the best example of holiday celebration and social cause activity collaboration. Sands China, during the Year of the Horse, remains focused on the community and the support, goodwill, and respect for the Chinese cultural tradition that is the heart of the integral mission.
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